The evolution of Oris
To design and manufacture watches for everyday life, that is the initial and ongoing desire of the brand. It was with this in mind that the Oris establishment in Hölstein, Switzerland, began to come alive in 1904. Its trademark is its red rotor, which can be seen through the bottom of the case, the home-made movements, the perpetual innovation and the design. In 1938, Oris manufactures its own escapements. In 1949, water-resistance became a major selling point and Oris integrated this phenomenon perfectly, since all Oris watches from then on were marked "Waterproof". In 1952, it launched the 601 caliber with automatic winding and power reserve display. In 1966, it was the turn of the caliber 645 self-winding 25 jewels and anchor escapement to make its appearance and win its share of success. In the 1970s, the first chronograph was launched under the name Chronoris. At the same time, the brand decided to merge into the niche of cheap watches.
The passion for sports and culture
Watches with refined movements and competitive prices, this will be the destiny Oris, a brand, with diverse and enlightened inspirations. Oris is notably present alongside personalities from diving, aviation, culture and motorsport. Oris works closely with professionals in the field, who often become ambassadors for the brand, such as Carlos Coste and the Col Moschin regiment for diving, Nico Rosberg and Ralf Schumacher for motorsport, the Eagles helicopter display team, Swiss Hunter Team for aviation, and Lin Bolin, a Chinese artist for culture. The brand was also strongly inspired by the great jazz musicians Louis Armonstrong, Miles Davis, Duke Ellington, Charlie Parker... All these ambassadors have been given special edition watches in their honor.