Geometric shapes and design, architectural inspirations
Vintage spirit, simple shapes and trendy look: the reputation of the brand Ginette NY is no longer to be made, and in particular when it comes to its bracelets. It is a pink gold baguette paved with diamonds that, pierced on both sides, lets the chain slide. It is a rectangular shape of onyx and diamond that recalls the Art Deco trend. It's still a diamond-set gold disc (inspired by the iconic Disc ring) from the Mini Ever collection, a line of mini charms with simple, geometric shapes.
The Ginette NY bangles and chain bracelets thus take on the techniques, including laser-cut gold plates, and motifs that have helped the brand make its mark - and establish contemporary jewelry or accessible luxury. Sequins, ellipses and stars come in bracelets featuring 18-carat rose gold, when the jewelry doesn't incorporate a more symbolic dimension: the third eye "window to the soul" with Ajna, the beetle representing eternity in Wish, the strength and longevity of the Gingko leaf...
With Wise and its stylized eagle wing, the designer Frédérique Dessemond reminds us again of her American influence, she who, born in Marseille, has been living in New York for twenty years.
Fine stones in the Ginette NY spirit
The symbolism of the jewelry, and more specifically the stones that make it up, is another trademark of Ginette NY. Discs of white agate, turquoise, lapis lazuli, coral, onyx or even tiger's eye are an example.
The Maria line, on the other hand, lines up fine stone beads (onyx, turquoise, rhodocrosite...) of different diameters on bracelets or bangles, with variations in freshwater pearl or coral. "When authenticity is style, Maria bracelets have a story, the memory of a grandmother who wore a mounted pearl on her finger.
On their rose gold chain, they follow another Ginette NY guideline: making the luxury jewel accessible by creating "mini" and "regular" pieces for each collection. Thus the new price of the Maria Mini bracelet is only 315€, when the rush bracelets are worth 1720€. Another feature is that this collection, among others, lends itself perfectly to accumulation, giving free rein to the creativity of each woman who wears them.
Stone and wood bracelets
Fine stone beads can be found in another Iconic line of Ginette NY bracelets, called Heal in English. The stones, rhodonite, red agate, onyx, pyrite, moonstone, malachite or even tiger's eye are here associated with wooden beads. And the reason goes further than aesthetics: the seconds are designed to receive a few drops of essential oils, which will diffuse on the wrist throughout the day and bring their benefits.
The essential oil is then combined with the virtues of the chosen stones: the tiger's eye protects from bad energies when the agate brings emotional, physical and intellectual balance, and the green malachite brings hope and serenity.