Jaeger-LeCoultre Reverso: inventiveness as a leitmotif
We are in the 1930s at a polo club located in colonial India. A certain César de Trey is passing through and meets a British officer during a polo match. Presenting his watch with a broken glass at the end of the game, the latter challenged de Trey to invent a model capable of withstanding the intensity and the shocks caused by polo matches on horseback. Close to Jacques-David LeCoultre, he convinced the Swiss manufacturer to invent a watch that was both robust and luxurious. In 1931, Jaeger-LeCoultre introduced a timepiece that could turn on itself and slide within its holder. Allowing players to rotate the case of their watch in order to preserve the dial, this innovation was to be known as the Reverso, from the Latin "Retourné" or "I turn around". A legend was born. In addition to their revolutionary functionality, Jaeger-LeCoultre's Reverso watches were already distinguished by their unique style. Largely inspired by the Art Deco movement, they offered a perfect balance between design and functionality. Its gadroons as well as its rectangular shape, fully played in the success of this luxury watch which has no equal.
Jaeger-LeCoultre Reverso: from success to renaissance
Quickly declined, this luxury watch was then mainly offered with a black, white and silver dial. However, other models, much rarer and sought after by collectors today, offered more original colors, such as red, brown and blue. From its launch in the 1930s, Jaeger-LeCoultre developed several new calibers. The most notable of these are certainly the 410, which displays the small seconds at 6 o'clock, and the 404, which was designed for women. But the Second World War marked a halt for this luxury watch. Until the early 1970s, it fell into disuse in favor of more modern models, particularly with round and generous shapes. From 1972, and while the production tool had been destroyed, a certain Georgio Corvo decided to restore the Reverso watches of Jaeger-LeCoultre to their former glory. After three years of development, the luxury watch was once again a success that would continue to grow. In order not to be overtaken by innovations as in the past, the Swiss watchmaker decided in 1991 to explore new technical and aesthetic possibilities for its flagship model. This quest will allow many innovative models to be born in the following decades, a collection with a thousand faces of Reverso watches from Jaeger-LeCoultre.