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Rolex

Rolex Watches

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The Oyster, the first waterproof timepiece, was one of the early successes designed by Rolex, a company that sees the whole world as its laboratory. Iconic models such as the Datejust, Explorer, Submariner, GMT Master, Daytona and Sea-Dweller are the perfect illustration of this philosophy. 

 

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ROLEX DateJust Medium

ROLEX DateJust Medium 178344

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Rolex watches as true icons of luxury watchmaking

Since its creation in 1905, the Swiss watchmaking brand has constantly revolutionized its world and always break the norms with the luxury watchmaking’s traditional codes. From the Submariner to the Explorer, including the GMT-Master and Daytona models too, Rolex watches have always pushed the boundaries of precision and reliability, while reinventing the codes of watch aesthetics. So many reasons have made new or pre-owned Rolex watches true symbols.

Rolex: a successful company since 1905

The Rolex adventure began in 1905. Back then, Hans Wilsdorf moved to London and started a watch manufacturing company with his brother-in-law Alfred Davis. Named Wilsdorf & Davis, the company quickly specialized in luxury product manufacturing. Both men demanded from their suppliers increasingly small and efficient components. While fashion trends were with large pocket watches, Hans Wilsdorf and Alfred Davis decided to offer a wristwatch of reduced size, thanks to the collaboration of their supplier Aegler. After having patented their innovative stretchable bracelet, the two men registered the Rolex trademark in 1908, probably reflecting the contraction of the term "Rolling export", that was referring to the continuous commercial transactions between the company and its supplier, located in Bienne.


At that time, Rolex watches faced a major problem: people thought they were unable to be as accurate as pocket watches because of their smaller size. In order to prove the quality and reliability of its products, Rolex decided to have its models certified by the COSC organization (Official Swiss controller for chronometer) in 1910. The watchmaking company already appeared as a pioneer, since it was a first time for a wristwatch to get certified. Four years later, the family business proved the accuracy of its timepieces once again: The Royal Observatory of Kew issued a certificate, knowing that only military and marine chronometers had been rewarded so far.

The year 1925 is also a symbolic date for Rolex watches. This year marked the arrival of a new brand emblem: a 5-point crown, whose origin is still unknown today. Since then, Rolex is also called the crown brand. In fact, Rolex started using this graphic element from 1939, on all its models, without exception. A year later, in 1926, the Rolex watch adventure reached a new turning point. Despite the watches’ precision, they faced an issue: movements were regularly damaged due to humidity and dust within the dial. Hans Wilsdorf dealt with the problem by inventing a revolutionary crown to make his models entirely waterproof. Called Rolex Oyster, these waterproof watches quickly gained recognition from watch enthusiasts, mainly following a marketing campaign in which this model had been immersed in an aquarium. Henceforth, Rolex's prestige, innovation and quest for excellence had never been called into question again.


Even though Rolex watches had already revolutionized the world of luxury watchmaking, the company now set up shop in Switzerland and didn’t intend to stop there. After making a double-dial watch, the Rolex Prince, the Swiss company invented what they called the Rotor in 1931. This innovative component allowed Rolex to market the very first self-winding mechanism, an invention that was present in many other future models.

During the following decades, the watchmaking company pursued its quest for innovation. In 1945, the Rolex Oyster Perpetual DateJust was released, the first model able to read the date. Almost eight years later, the Rolex Oyster Perpetual Submariner watch, waterproof up to 100 meters, appeared. After the release of the Rolex Oyster Perpetual GMT-Master that can read two time zones simultaneously, the Rolex Perpetual Day-Date model innovated by fully displaying the day of the week. In more than 110 years of existence, the Swiss manufacturer entirely broke with the watchmaking codes and even reinvented them. That’s why many Rolex watches have been so prestigious and groundbreaking, such as the Submariner, the Daytona or the GMT-Master models have proven.

Rolex Submariner, conquering the deep sea.

Many legendary watches have left its footprint in the history of Rolex, but some of them stood out more than others. The first watch concerned was the Submariner model. Rolex Submariner watches were born in 1953. It was the first wristwatch in timepieces’ history to be waterproof up to 100 meters deep. It has revolutionized the world of scuba diving. Named "The Diver's Friend", in reference to the label on which is written "The Diver's Friend", the watch is perfectly suited for deep expeditions: luminescent parts (indexes, hands, etc.), a black dial and a fully sealed crown.


Since this first model wearing the reference 6204, Rolex Submariner watches have not changed so much, aesthetically speaking, except for the new graduated rotating Cerachrom bezel, that is also scratch-proof. If the index and hands are still luminescent, the current models are now water-resistant up to 300 meters. Still recognizable by its large luminescent markers, this collection is offered with two different movements. both certified by the COSC organization. The calibre 3130 is built on Rolex Submariner watches that don’t display the date, unlike the calibre 3135 that equips models offering this functionality. Available in more than 30 different versions, the Submariner still embodies the perfect partner for diving enthusiasts.

Rolex Explorer watches: conquering mountain peaks

After the invention of the first waterproof wristwatch up to 100 meters, namely the Submariner, Rolex participated the same year in a new high-flying adventure: the first ascent of Mount Everest. In 1953, mountaineer Edmund Hillary and his Sherpa Tenzing Norgay reached the peak of Mount Everest for the first time in history. On this occasion, a timepiece of the Swiss manufacture took part in the adventure. To pay tribute to this performance, Rolex Explorer watches were created the same year and quickly became a reference among adventurers.


Pre-owned Rolex Explorer watches can possess a 36mm diameter case, unlike the latest models that feature a 39mm Oyster case. Both modest and efficient, this collection set itself apart by its black dial and large luminescent Arabic numerals (3, 6 and 9) that offer a perfect readability. Thanks to a 904L steel case, a material particularly used in the aerospace industry, this model is extremely robust. Highly precise tools, modern Rolex Explorer watches are powered by the self-winding movement 3132. Thanks to its Paraflex shock absorber and Parachrom balance spring, this movement can face the most extreme conditions. As proof of its high reliability, it is certified by the COSC organization and offers a significant 48-hour its power reserve. In addition to being waterproof up to 100 meters deep, one of a watch’s characteristics lie in the Twinlock crown with its double sealing system and its sober smooth bezel. If you are looking for a larger model, its little sister meets all the requirements: the Rolex Explorer II watch and its 42 mm diameter case.

Daytona watch from Rolex: a fast lane timepiece

The other emblematic model of the Swiss manufacturer is the Rolex Cosmograph Daytona watch. Referring to a car race taking place on the circuit of Daytona Beach, the model was born in 1963 and quickly became specialized in car racing. Through the American actor Paul Newman but mainly from the Formula 1 racing driver Jackie Stewart, this collection quickly became iconic.


Whether we are referring to a new or a pre-owned Rolex Daytona watch, this model features many characteristics: three windows located on the watch face, a 40 mm case along with a unidirectional graduated bezel. This pilot watch really owes its success thanks to its features. Possessing a high-precision chronograph and a bezel displaying a tachymeter scale, this timepiece can measure the average speed (up to 400 km/h) very accurately. The black and white dial, including a hand that can measure 1/8 of a second at maximum, also conveys to aesthetic aspects that belong to the world of car racing. Featuring a mechanical movement 4130, the Rolex Cosmograph Daytona watches possess a 72-hour battery life and thus, a high reliability. In addition, this watch is waterproof up to 100 meters deep, making it one of the sportiest watches of its generation.

Rolex GMT-Master Watches: reach for the sky

Rolex GMT-Master watches are also inseparable from the success the Swiss manufacturer has enjoyed and has been experiencing nowadays. At the request of the Pan Am Airline who wanted to equip each airline pilot with a wristwatch that would help during transcontinental flights, the GMT-Master was born in 1954. It featured a particularity: an extra hand rotating around the dial in 24 hours and a 24-hour graduated bezel that let you read two different time zones simultaneously. At the time, Rolex's first GMT-Masters were waterproof up to 50 meters and didn’t possess a crown guard yet.


Standing as a real pilot watch, this model finally disappeared in the 1990s to make room for its little sister: the Rolex GMT-Master II. Launched in the 1980s, this model possesses the excellent extra needle and the 24-hour graduated bezel. However, it differs from its older sister by featuring many innovations. In addition to its 40 mm case made of 904L steel, it features a scratch-resistant Cerachrom ceramic bezel, a durable sapphire crystal, along with the well-known Cyclops lens that makes reading the date a lot easier. Pre-owned Rolex GMT-Master II watches are often equipped with calibre 3085 or 3075, unlike the latest models that now feature a self-winding movement of manufacture 3186. Certified by the COSC organization, it offers a 48-hour power reserve. With its very cosmopolitan design, robustness and unmatched precision, it appears to be the perfect globetrotters’ watch.

Rolex’s inescapable watches

Despite the real enthusiasm for Rolex Submariner, Explorer, Daytona and GMT-Master watches, other models of the Helvetian manufacturer marked the watchmaking history, such as the Rolex Air-King watches have proven. Invented in the 1950s, this model paid tribute to the aviation field. Used by aviation pioneers, it is both functional and timeless, particularly thanks to its black dial and its calibre 3131 which is highly accurate.


Rolex DateJust watches are not left out. Being the first chronometer with a date display functionality, this model has kept its unalterable elegance since its creation. Finding its way through the years without getting a wrinkle, it still features the date reading functionality, thanks to the Cyclops lens. Easily recognizable by its blue dial and fluted bezel, this 41 mm timepiece guarantees a stylish look, even now.


Finally, Rolex Day-Date watches have also made their way throughout the watchmaking years. Viewed as the Presidents’ watch, it’s the first model to fully display the day of the week, at its release in 1956. Available in gold and platinum colour, along with a 36 or 40 mm-diameter case, it embodies the ultimate symbol of luxury watches thanks to its valuable materials, its refined dial and its inescapable President bracelet.



Brand new or pre-owned Rolex watches have largely participated in the evolution of the watchmaking world, and remains, to this day, true symbols of both luxury and simplicity.

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