Poiray

Poiray, exceptional jeweler

Poiray is operating a small revolution in the world of jewelry by positioning itself at the antipodes of traditional jewelry. The originality of the brand is found in several creations. The godron, the size of the stones, with shapes rarely used in jewelry, such as the pear shape, the cabochon, the shuttle, but also the radian cut, the stones themselves (fine stones), but also their positioning with the mounting with two claws, the setting on closed with the stone enclave that perfectly follows soft and round lines. Poiray still positions itself as the expert gemologist, which had, at its launch, already pleased a lot, in addition to the fact that the House had a more attractive price positioning than all the other jewelers of the Place Vendôme, which had allowed it to attract a younger clientele that would follow the brand over time.

Poiray watches

A strong advocate of craftsmanship and technicality, Poiray has made two products its undeniable icons. One is watchmaking, the other jewelry. These are, of course, the Poiray Ma Première watch, available in a round or square case, and the Poiray Heart, which has been developed over time with new models. Ma Première is a pure, very elegant and feminine model that has stood the test of time without suffering any inconvenience, thanks in particular to a process that was a precursor at the time and is very much in vogue today: customization. You can indeed customize your Poiray watch, with infinite shades of colors. A website dedicated to the Poiray bracelet has even been created.