About Porsche Design
Porsche Design, the legacy of a professor, the DNA of a manufacturer
The Porsche Design watches are logically intimately linked to the car manufacturer, without being a subsidiary of it. The relationship is actually through one man, Ferdinand Alexander Porsche, known as the designer of the famous Porsche 911. And this is how...
Born in 1935, Ferdinand Alexander Porsche is the grandson of Ferdinand Porsche, a German industrial engineer and inventor, a pioneer in the automotive industry as he gave birth to the Lohner-Porsche manufacturers in 1900, Porsche in 1931 and then Volkswagen in 1937. Ferdinand Alexander already spent a lot of time frolicking in the design and development offices of his famous grandfather.
He would make automotive design his first profession, joining the family business in 1958, under the leadership of his father, Ferry Porsche. When he imagined the future Porsche 911, Ferdinand Alexander Porsche already revealed the purism that would later make his watches successful, but also his sense of materials and technique. The sports car was presented in 1963 at the Frankfurt Motor Show, and is still the benchmark for the German brand.
But for Ferdinand Alexander Porsche, as for his entire family, the automotive adventure came to an end in the early 1970s, when Porsche KG became a limited company. Giving up his position as chief designer, although remaining on the manufacturer's supervisory board, he founded Porsche Design in 1972, in Stuttgart.
The first order for watches was well placed by Porsche automobiles, who were then looking for gifts for some of their employees. Prolix designer, Ferdinand Alexander Porsche was not content with timepieces, however, as he also designed glasses, writing implements, pipes...
A design studio in Austria, Swiss manufacturing
"Porsche Design adheres to a clear design philosophy: optimize function. Reduce form to the essential, without compromise. To go beyond the ordinary in order to always discover the next best thing," reads the Porsche Design website. This is the only way to create unique design objects that go beyond the predictable, deliver maximum performance and reflect the inimitable Porsche DNA."
In 1974, the Porsche Design studio opened its doors in Zell Am See, deep in the Austrian mountains. This is where thirty years earlier, Professor Ferdinand Alexander Porsche had spent two war years with his family. It was here that he would build his company into one of the world's most renowned design houses.
From beer crates to Wien streetcars, from a Panasonic washing machine to the Elan GT6 sailboat, from the Porsche Design tower in Miami to the Porsche VAE Sport & Cross, the studio continues to reinvent the world according to the philosophy of its creator, who died in 2012.
The luxury watches Porsche Design are part of the objects offered to the general public by the studio, along with sportswear, glasses or luggage. Special feature, since 2014, the high-quality watches are manufactured in Switzerland by the subsidiary Porsche Design Timepieces AG.
Iconic watches, technical feats
"The team of watchmakers and engineers is tasked with building a technical masterpiece whose exterior is reduced to the essential.
Porsche Design watches cultivate the art of engineering and are distinguished by the prominent place occupied by the chronographs, so important in motorsport. The first model, from 1973, was in fact a watch of this type, but it caused a sensation above all for being the first all-black watch. On the dashboard of a race car, everything is matte black and free of reflections, except for the numbers and hands, Alexander Ferdinand Porsche liked to remind then.
First watch, and first Iconic model. To the early days of Porsche Design, watchmaking also owes the first compass watch, the P6520, in 1978, and the first titanium watch, in 1980. This material, which is lighter than steel, durable and anti-allergic, has since been widely used in watchmaking.
In more recent collections, the Heritage P6530 Titan Chronograph watch takes up the keys to these successes with its sleek shape, day/date window and three counters driven by a high-precision chronograph movement, the Valjoux 7750 caliber from the watchmaker ETA.
Porsche Design has developed many other iconic watch models. Among them the P6780 Diver dive watch, guaranteeing water resistance to a depth of 1000 meters, and its Black Edition version, but also the collection 1919. In its Globetimer, Datetimer or Chronotimer versions, the sobriety of the watch is combined with its sporty look.
The Swiss company created another sensation in 2017, with its Monobloc Actuator where the timekeeping function is activated by a rocker switch, not a push button, which is integrated into the titanium case. The exclusive 24H-Chronomiter edition gets a design directly inspired by the Porsche 911 RSR, with its carbon dial in matte black, its red minutes with white hands...