Première Chanel

Chanel Première: the perfect marriage between watchmaking and haute-couture

The Première watch was created in 1987 by Chanel. It is a first watch creation for the House that shines on the world of haute-couture. Nobody expected it and the surprise was total. However, from the moment of its launch, this first watch was a perfect success. The watch seduced by the exceptional refinement of its finishes, its feminine lines and its aesthetics of rare elegance. This success marked the beginning of a great passion between the House of Chanel and luxury watchmaking. The Première collection was also one of the few watch creations to have been designed exclusively for women: before, most of the women's models were variations of existing men's watches. The ambition of the famous House is moreover strongly claimed through its design: the Chanel watch wants to be both an authentic timepiece and a real world accessory.

Collection Première, jewel watches at the height of elegance

The Première watch has remained true to the spirit of the House of Coco Chanel: its delicate octagonal-shaped case is a nod to the configuration of the Place Vendôme, but also to the famous stopper of the Numéro 5 bottle. The elegance of the Première's case is underlined by the finesse of the bracelet, made of a braided metal chain, evoking a wonderful jewel that wraps around a woman's wrist. The gamble paid off: the watch went beyond its functionality to become a piece of jewelry and a true world accessory. Over the years, the collection has come in several successful models: silver, yellow gold, beige gold, black dial (refined or with diamonds), white mother-of-pearl dial set with diamonds, large model, camellia details, marble effect, etc. Find on our online store pre-owned Première Chanel watches.